Strategic Management Project

 

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Strategic Management Journal Part 2

MGT/498: Strategic Management

Wk 2 – Apply: Strategic Management Journal Part 2 University of Phoenix. This is a five-week course and every week it ties off to the previous week and this week’s assignment to the next and so on. This is week two and I’m submitting the instructions for the essay as well as a copy of the essay from last week, week one. If there are any questions, please bring it to my attention as soon as possible, thank you. 

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What Does a Change- Ready Organization Look Like?

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Roles of Institutional Owners

Goal.  Establish and argue for a position using a 4 page APA-formatted argumentative essay (the title and reference pages do not count toward page count).  Your argument should use the company from Week 1’s assignment (see attached word) and at least 5 credible sources from LIRN or another database.  Remember to cite and reference your sources! 

The argument prompt follows:

·        Discuss the roles of institutional owners and explain their roles and responsibilities within the organization.  Afterward, argue how to improve/revise their roles into a more effective element of the company you selected for Week 1’s assignment.  Also, be sure to include the concepts of measuring divisional performance, allocating corporate capital, and transferring intermediate products as parts of a diversification strategy.

·        Please use sources not older than 5 years

·        Please include brief introduction and conclusion.

 

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Cost Leadership and Product Differentiation Strategy

Goal.  Establish and argue for a position using a 4 page APA-formatted argumentative essay (the title and reference pages do not count toward page count).  Your argument should use the company from Week 1’s assignment (see attached word ) and at least 5 credible sources from LIRN or another database.  Remember to cite and reference your sources! 

The argument prompt follows:

·        Select two cost leadership strategies from the week’s reading and argue which of these approaches seems more reasonable for the company you selected for Week 1’s assignment.  Also, be sure to include product differentiation strategies into your argument.

Please use sources not older than 5 years.

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Marketing Opportunities and Brand Loyalty

Assignment Details

Marketing Opportunities

Marketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this simulation Assignment, you will access the simulation with survey data and the CSR database of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.

The following Course Outcomes are assessed in this Assignment:

MT450-3: Evaluate a firm’s marketing opportunities.

PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.

You will create a minimum of 12 Microsoft PowerPoint slides and an additional title and references slide with notes below each slide for the marketing director (MD) and marketing team.

Address the following checklist items based on the simulation survey results (located below)

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Marketing Management

Based on the excerpt above, complete the following tasks:

2.  Study consumer behaviour patterns and determine if there is a swing in behaviour with regards to usage of bank notes; and identify if De La Rue should shift its focus to a new business segment.

Decided to not shift to a new business segment but rather improvise and integrate its authentication and identity solution.

 

3.      Perform marketing research to determine the feasibility of this new business segment for De La Rue.

Only up to proposal of what you are going to do

 

4.      Develop a marketing strategy for De La Rue to capitalize on this new opportunity.

         hint: Market segments, strategies and plans

 

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Shadowing a Leader

Each student is responsible for developing a set of interviews or dialogue points to provide for the leader prior to their virtual meeting and/or phone conversation. Each student should set up a minimum of three meetings, one of which can be, with the leader’s permission ask questions about their leadership at work, in the community, and or family.

The analysis should include the leaders:

• Leadership philosophy

• Vision and goals for the organization

• Conflict management techniques and suggestions

• Methods for establishing and building trust

• Methods for empowering others.

The results of this field research assignment will be due in Lesson 4.

A written report in APA 7th edition in the assignment thread

3-5 pages

Introducing it now because it is detailed and needs to be followed.

But it also is going to take planning. What is one quality of a good Leadership… the ability to set goals, plan, and complete task.

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The Financial and Business Motivations and Benefits of Venturing Partnership of Acadia Pharmaceuticals

.  Establish and argue for a position using a 4 page APA-formatted argumentative essay (the title and reference pages do not count toward page count).  Your argument should use the company from Week 1’s assignment (see attached word) and at least 5 credible sources from LIRN or another database.  Remember to cite and reference your sources! 

The argument prompt follows:

·        Discuss the financial and business motivations for a company to purchase, become a venture partner, or merge with a smaller company.  Afterward, argue whether the company you selected for Week 1’s assignment may benefit from a merger, acquisition, or another joint venture with a smaller company.  Also, be sure to incorporate short-term cash flows and the resulting debt-to-equity ratio in the argument.

·        Please use sources not older than 5 years

·        Please include brief introduction and conclusion.

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