Cost Leadership and Product Differentiation Strategy

Goal.  Establish and argue for a position using a 4 page APA-formatted argumentative essay (the title and reference pages do not count toward page count).  Your argument should use the company from Week 1’s assignment (see attached word ) and at least 5 credible sources from LIRN or another database.  Remember to cite and reference your sources! 

The argument prompt follows:

·        Select two cost leadership strategies from the week’s reading and argue which of these approaches seems more reasonable for the company you selected for Week 1’s assignment.  Also, be sure to include product differentiation strategies into your argument.

Please use sources not older than 5 years.

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