Walmart In China

  • Critically analyse the Microenvironment of Walmart in China and explain why Walmart has not historically been successful in China. (750words)
  • Analyse the opportunities and challenges in different income segments of market (low, middle and high income segments) from the perspective of Walmart. Also, explain whether you recommend Walmart to adopt an aggressive (i.e. heavy investment and rapid growth) or an organic growth strategy (slow and incremental growth) for each of the segments? (1300 words)
  • Using Bartlett and Goshal Model of International Growth, which strategy would you recommend for Walmart’s operations in China? (750 words)

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