Product and Place (Distribution)

Part 1:

 

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Begin your research, but no deliverable is due in this unit. In anticipation of submitting your Assignment for Unit 8, you will conduct some research. This week you will start working on Part 1 (steps 1–2) of your Assignment. You will complete Part 2 (step 3) in Unit 8 and submit Parts 1 and 2 (steps 1–3) as one document in Unit 8.

 

The following Course Outcomes are assessed in this Assignment submitted in Unit 8:

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AB219-4: Apply product and place Marketing Mix elements to a product or service.

 

GEL-6.02: Incorporate outside research into an original work appropriately.

 

Your task is the following: Based on the Reading in the text and the Learning Activity regarding the marketing mix, select one of the provided products or services and answer the checklist items thoroughly to complete the Assignment that will submitted in Unit 8.

 

Checklist:

 

Step 1: Select one of the following products for this Assignment for the fictional company Proserve Corp.

 

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.

 

-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

 

Step 2: Apply product elements to make this product complete by thoroughly describing them.

 

Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design.

Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. 

Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).

Provide a packaging plan and any warranty or copyright involved if applicable.

Minimum Submission Requirements:

 

This part of the paper due in Unit 8 should be a minimum of 1½ – 2 pages and use APA format and citation style. Your paper should include headings.

 

Preview the Unit 8 Assignment rubric.

 

The following Course Outcomes are assessed in this Assignment:

 

AB219-4: Apply product and place Marketing Mix elements to a product or service.

 

GEL-6.02: Incorporate outside research into an original work appropriately.

 

Unit 8, Part 2: Continued from Unit 7 Assignment

 

You can review Unit 7, Part 1 summarized.

 

Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:

 

Step 3:

 

Discuss the different distribution models available for getting the product from the producer to the consumer.

Using scholarly research, explain the advantages and disadvantages of using intermediaries.

Provide 2–3 direct quotes, and/or paraphrases from your research, incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.

 

Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.

Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.

Access the Unit 8 Assignment rubric.

 

Provide an original minimum 3-page paper (comprised of Unit 7, Part 1 and Unit 8, Part 2) with additional title and reference pages using APA format and citation style.

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