Marketing Management

Based on the excerpt above, complete the following tasks:

2.  Study consumer behaviour patterns and determine if there is a swing in behaviour with regards to usage of bank notes; and identify if De La Rue should shift its focus to a new business segment.

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Decided to not shift to a new business segment but rather improvise and integrate its authentication and identity solution.


3.      Perform marketing research to determine the feasibility of this new business segment for De La Rue.

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Only up to proposal of what you are going to do


4.      Develop a marketing strategy for De La Rue to capitalize on this new opportunity.

         hint: Market segments, strategies and plans


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