Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will 1 answer below »

Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following:

Select a particular product that is readily available and describe it.

Utilize the AIO measures, as described to create a profile for a typical customer of that product.

Identify at least two probable items within each of the areas for the profile that you create:

Activities.

Interests.

Opinions.

Note: The profile you outline may be one of many different profiles that are appropriate for the product.

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