1 Name the five phases in the new product process and describe each.

1 Name the five phases in the new product process and describe each.

2 What are some ways of getting ideas for new products?

3 What is a determinant attribute and why is it important to a firm in the new product development process?

4 Describe a scoring model. What role does it play in the new product development process?

5 What is meant by AB and BA decisions? How can you tell if a new product development process is working correctly through this approach?

6 How do product evolution and marketing plan evolution relate to one another?

7 What are the rules for developing effective global cross-functional project teams and how does the Internet relate to this?

8 What is a global product and what kinds of strategies may be employed for global product development?

 

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