1. Del Monte’s Barbecue Ketchup that contained finely chopped onions and was aimed at the heavy…

1. Del Monte’s Barbecue Ketchup that contained finely chopped onions and was aimed at the heavy ketchup-eating segment (kids). That segment –kids– did not care for onions. Which of the reasons below is most likely the reason for this product failure? a.?Insignificant “point of difference” b.?Incomplete market and product definition c.?Too little market attractiveness (size and growth of mkt) d.?Poor execution of the marketing mix e.?Poor product quality on critical factors 2. Minute Maid squeeze-fresh OJ concentrate: advertising and packaging did not educate on how to use the product and as a result consumers did not know how to use it. Which of the reasons below is most likely the reason for this product failure? a.?Insignificant “point of difference” b.?Incomplete market and product definition c.?Too little market attractiveness (size and growth of mkt) d.?Poor execution of the marketing mix e.?Poor product quality on critical factors

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