Pricing, Packaging and Product Levels My company produces an automated dog can food opener which wil

Pricing, Packaging and Product
Levels

My company produces an automated
dog can food opener which will open canned dog food, dump the food into the dog
bowl, and dispense the can

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1 Describe how my company will
address the five product levels: core benefit, basic product, expected product,
augmented product, and potential product

2 Discuss the primary pricing
objective for my company What are some of the implications of the pricing
decisions?

3 Explain what type of packaging
and labeling I should use to support my brand image

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