Succinctly propose performance indicators and performance measures for each of the four facets of the balanced scorecard, referring to this week's study materials.

Succinctly propose performance indicators and performance measures for each of the four facets of the balanced scorecard, referring to this week’s study materials.

This activity reflects step eight of Kotler’s marketing plan format, as presented in Health Care Marketing.

Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus your comments on the relative strengths or weaknesses of their proposal. Support your comments with evidence from your texts or other resources.

Resources

Discussion Participation Scoring Guide.

7 Discussion 2 Options Menu: Forum

Return on Investment

Analyze the current versus proposed return on investment (ROI), and examine the feasibility of a loss leader service line within the context of the entire Vila Health system, as you understand it. Current ROI is –1 percent on Labor and Delivery.

Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Do you agree with their analysis? Why or why not? Be specific, and back up your thoughts with your texts or other resources.

Resources

Discussion Participation Scoring Guide.

3 Options Menu: Forum

Integrating the Marketing Plan

Post an updated outline of your proposed marketing plan for St. Anthony Medical Center’s Labor and Delivery service line. Include any relevant revisions or recommendations from the cost-benefit analysis you conducted in Unit 6. Also, integrate loss leader feasibility concept into discussion.

Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus on the big picture: Is there anything missing? Has reviewing this outline caused you to rethink anything about yours? Be specific in your answers, tying all comments back to your texts or other resources.

Resources

Discussion Participation Scoring Guide.

Dq 4Options Menu: Forum

Preparing for the Presentation

Construct a PowerPoint presentation of your proposed marketing plan for St. Anthony Medical Center’s Labor and Delivery service line. Using the technology of your choice (PowerPoint, Kaltura, a separate audio file, or the like), record a narrated PowerPoint presentation that includes your assessment, plan, action steps, cost-benefit analysis, insights, and recommendations.

Note: The presentation should not exceed five minutes.

In addition to the recorded presentation, include the notes or script of your audio. You may choose to do this in the form of the completed Notes sections of the PowerPoint presentation slides, as a script you may have used when you created your recording, or in the form of a detailed outline. This will serve to clarify any insufficient or unclear audio.

Response Guidelines

Respond to your fellow learners according to the Faculty Expectations Response Guidelines. Focus on the specifics—was anything unclear? Was there anything that stood out for you as particularly effective? Remember, your goal here is to help each other construct the most effective presentation possible.

Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact Disability Services to request accommodations.

Resources

Discussion Participation Scoring Guide.
Using Kaltura [PDF].
Disability Services.

Discussion 5 Options Menu: Forum

Scorecard Analysis

Before starting this discussion, complete your unit readings on balanced scorecards, as introduced in 1992 by Kaplan and Norton, and updated with lessons learned found in Norton’s article. Then, in your initial post to this discussion, comment on the following:

Describe the initial framework for balanced scorecards as introduced by Kaplan and Norton’s 1992 work, “The Balanced Scorecard: Measures that Drive Performance.” You may wish to describe the overall purpose for using a scorecard, discuss the Kaplan and Norton (1996) figure that includes four key elements, how they relate to one another, and so forth.
Describe what is meant by the term balanced scorecard. Please provide paraphrasing or a quote accompanied by an APA-formatted reference from peer-reviewed literature.
After reading the articles in this unit, and reviewing Norton’s article, “Strategy Execution Needs a System,” what is one new insight that you have gleaned about balanced scorecards? Possible areas of insight may include: how balanced scorecards are used, their limitations, their positive potential for an organization, and so forth.

Please respond in an outline format and include at least one APA-formatted reference to an outside peer-reviewed reference to support your insights portion of the response.

Response Guidelines

Respond to the posts of other learners according to the Faculty Expectations Response Guidelines. If possible, respond to one learner who has a perspective, background, or goals that are similar to yours, and to one learner whose perspective, background, or goals are different. Responses should be substantive and must include one peer-reviewed source that aligns with the discussion thread. You may feel free to add an additional source that is new or provides a completely different perspective. “I agree” and “Thanks for sharing your insights” are examples of responses that do not contribute content for enhanced learning and are not acceptable. The goal is quality, substantive feedback that demonstrates higher-order critical thinking and evaluation of peers’ initial posts.

Resources

Discussion Participation Scoring Guide.
APA Style and Format.
Capella Library.
How Do I Find Peer-Reviewed Articles?.
The Balanced Scorecard: Measures that Drive Performance.
Linking the Balanced Scorecard to Strategy.
Strategy Execution Needs a System.

Discussion 6 Options Menu: Forum

Scorecard Presentation

Now that you have had an opportunity to analyze the balanced scorecard, consider how it would apply to an organization of your choice.

For your initial post to this discussion, select a health care organization that has readily available data for the four categories from the Kaplan and Norton’s 1996 model. Those categories are:

Financial performance measures.
Internal business processes.
Learning and growth.
Customer satisfaction.

You may wish to select your employer; however, please do not disclose proprietary data without prior written consent from your employer. You may wish to review Web sites of large, global organizations to research case study articles on best practices for suitable organizations.

Develop a PowerPoint presentation with 10–12 slides that describes how you would apply a balanced scorecard to your selected organization. In your PowerPoint presentation, include:

A brief description of the organization you selected.
Your balanced scorecard analysis of the organization, including how vision and strategy connect to the four balanced scorecard elements.
Four recommendations for the organization.
Include at least one APA-formatted in-text citation and accompanying, congruent APA-formatted reference.

Attach your PowerPoint presentation in your initial post to this discussion.

Note: You will use the PowerPoint presentation created for this discussion as part of the Unit 8 assignment. Additionally, you will use the balanced scorecard you develop for this discussion in the assignments in Units 8 and 9. Review the instructions and scoring guides for those assignments for more information about what your balanced scorecard should contain.

Response Guidelines

Respond to the posts of other learners according to the Faculty Expectations Response Guidelines. If possible, respond to the post of a learner to whom no other learners have yet responded, so all learners receive feedback. In your response, critique the learner’s PowerPoint presentation. What is done well? What could be improved and how? Provide feedback that the learner can use to improve his or her PowerPoint presentation.

Resources

Discussion Participation Scoring Guide.
APA Style and Format.
Capella Library.
Guidelines for Effective PowerPoint Presentations.
Tutorials: Microsoft Office Software.
Linking the Balanced Scorecard to Strategy.

Discussion 7 Options Menu: Forum

Scorecard Presentation to Peers

In your initial post to this discussion, post the scorecard presentation you created for the assignment in this unit. Include your recording, PowerPoint presentation, and any other documents (speaker notes, script, or detailed outline).

Other learners will then have an opportunity to provide feedback on the presentation you posted. You will be expected to apply the feedback you receive when making revisions for the last assignment of the course, which is due in Unit 9.

Response Guidelines

Respond to the posts other learners according to the Faculty Expectations Response Guidelines, providing feedback on the scorecard presentations they posted. If possible, respond to a learner who has not yet received feedback from a fellow learner so all learners receive some feedback. Ask questions or make observations. Point to strengths or indicate possible areas for improvement or clarification.

Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact Disability Services to request accommodations.

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