Case Application 2 Shifting Direction

8-18. What role do you think goals would play in planning the change in direction for the company? List some goals you think might be important.

 

8-19. What types of plans would be needed in an industry such as this one? Explain why you think plans would be important.

 

8-20. What contingency factors might affect the planning Garmin executives have to do? How might those contingency factors affect planning?

 

8-21. What planning challenges do you think Garmin executives face with continuing to be the global leader? How should the cope with those challenges?

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