Situation overview

Assignment Content

 

 

 

Review the Marketing Plan Template and the Case Study as a team.

 

 

 

 

 

Write a minimum of 2 pages for the Situation Overview portion for your Marketing Plan that addresses the:

 

 

 

 

 

 

 

 

 

big picture,

 

 

company overview,

 

 

and market overview

 

 

in the ECRH case study.

 

 

 

 

 

Cite and reference at least 3 reputable resources (in addition to the Case Study) to support this assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

 

 

 

 

 

Format your assignment according to APA guidelines.