Case 7 Chick-Fil-A: Bird Of A Different Feather
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CASE ANALYSIS Case learning is a method of applying theory to sound practical real world applications. Each selected case provides a description of a problem situation taken from a specific company. The purpose of each case is to augment the course content with applications that enable the CalSouthern Learner to apply text materials to a problem and solve that application problem using Learner selected methods and procedures. There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The strategic profile, situation analysis, SWOT analysis, strategy formulation, and the strategic alternative implementation, are all critical elements in case analysis. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to present the case analysis. These case studies are designed to give you practical experience in strategic management as it pertains to competitiveness and globalization. Use the Graduate Case Study Format found in the Resources tab under Additional Resources to complete the case analysis. Please read Case 7 Chick-Fil-A: Bird of a Different Feather, thoroughly. The case can be found in the Case Studies section of your text. These case studies are designed to give you practical experience in strategic management as it pertains to competitiveness and globalization. In addition to the Case Analysis be sure to answer the following questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. CASE RELATED QUESTIONS What are some of the strategic challenges facing Chick-Fil-A? What Strategic Leadership initiatives helped Chick Fil-A attain success? How has Chick-Fil-A adapted to the ever-changing external environment, including the ways in which customers communicate? Comment on some strategic strengths that Chick-Fil-A has capitalized on for competitive advantage. Assignment Outcomes Define business level strategy, and formulate the value of strategic leadership Illustrate the four major benefits of having an international strategy. Integrate and apply Critical Thinking and content specific competencies ethically to course concepts Analyze and evaluate your overall comprehension of the course relative to a broad-based evaluation of you understanding of the course concepts Analyze and evaluate information critically and effectively Demonstrate ethical behavior in regard to information and information technology
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